Foley Sports Tourism (FST) is continuing to gather steam and build a reputation as a world-class sports destination. To forward that mission, the department hired industry veteran Don Dukemineer as Deputy Director of Sports Tourism.
Dukemineer is joining the team after more than ten years as the Convention Sales Manager focusing on sports and education markets for the Huntsville/Madison County Convention and Visitors Bureau. Also the current chairman of Alabama Sports Initiative, Sports Alabama, he will utilize his strong understanding of the industry to captain the sales and marketing arms of Foley Sports Tourism. Dukemineer aims to draw more economically impactful events to the city by focusing on relationships and experiences.
“Our goals will be to continue developing the relationships the current team has established and build upon the great accomplishments Foley has achieved in attracting sporting events,” Dukemineer said. “The trust we build with sports events planners will be of utmost importance to our team as we share our story within the industry. Our ultimate goal is to get visitors and travelers to come to Foley because once they experience all it has to offer, we know they will want to return.”
Dukemineer said he hopes to achieve these goals by focusing the staff on working as a team, a vision that is shared by Foley Director of Recreation and Sports Tourism, David Thompson.
“Don will be an integral part of our team,” Thompson said. “He brings a wealth of industry knowledge and experience. We are lucky enough to have a strong team in place that has helped us get where we are. Don coming on as the Deputy Director of Sports Tourism is the perfect complement to the team. I have no doubt with him coming on board we can fully realize the potential of Foley Sports Tourism.”
Dukemineer will oversee Sports and Sponsorship Sales Manager, Christy Raley, and Marketing and Communications Manager Stephanie Donald. While his main focus will be the sales and marketing side of the department, the new Deputy Director will be a team player in all facets of the business. Foley Sports Tourism knows he has an extensive knowledge that can positively impact the organization.
Dukemineer is slated to begin his new role on February 20, 2018. To learn more about Dukemineer or any of the Foley Sports Tourism staff visit our meet the team page.